Role of advertisements in marketing Marketing is defined by the American Marketing Association as the activities the activity , set of institutions and processes for creating ,communication , delivering and exchanging offerings that have value for customers , clients , partners , and society as large . “Advertising is the means by which goods or services are promoted to the public (Julian Petley .The sole goal of advertisements is to increase sales of these goods or services by drawing peoples attention to the goods and therefore it plays a huge role in marketing in any company .In the early 1960s professor E Jerome McCarthy suggested that the marketing mix contained 4 elements which are product , price , place and promotion .Advertisement has its roots way back in the eighteenth centuries where mainly slaves were advertised for sale or the capture of escaped slaves .It was then adopted by companies but was relegated to the back pages of newspapers . By the 1920s advertisements for goods had caught on and rose from about 200 million in the 1880 to nearly 3 billion in the 1920s .advertisenments has since grown massively with the spending growing so many times more and with the technological advancement , the advertising scene has really changed . With the technological advancements advertisements has evolved too and reach millions of people . Internet has also propelled advertisement to higher levels in terms of coverage as it can reach the whole world . Compared to before when it was mainly through newspapers , there are now billboards that attract attention , TV , print…