Student Name :Professor Name :Subject :Date :Introduction The report analyzes the case study of BMG entertainment at the start of the digital age in music . BMG entertainment , one of the premium music labels , was facing the same problems , which almost all the players in the industry were facing : the digitization of the music industry . The digitization changed the industry dramatically , to the extent that there was little semblance with the earlier industry conditions . The tastes of the end customer too were changing and this also had a major impact on the working of the various music companies . The paper would first present the BMG Music Company , its origins and present market position and the general organization of the music industry , just prior to the time of the case study . After this an analysis would be made for the various changes in the music industry during this period . Then the response of BMG to these changes will be analyzed and compared along with the corresponding responses of other music companies to these changes . Finally the paper would conclude by presenting alternate strategies , which BMG can follow to strengthen its market position .BMG Entertainment ?tersloh , but the music division was headquartered in New York City (Gershon , 1997 , p . 170 . The media operations of the company included music , television , film , video , interactive entertainment and direct marketing , as well as compact disc and cassette manufacturing . BMG in North America was responsible for overseeing all of the BMG entertainment business in the United States including recording music ,music publishing , direct marketing , merchandising and online . The company ‘s President and CEO is Jack Strauss and consisted of some of the best-known artists in the entertainment business such as Dave Matthews band , Clint Black , TLC , Kenny G , Whitney Houston , Allan Jackson etc (Stiernberg , 2002 , p . 22 . The owners of the company Reinhard Mohn and family were reputed to manage the company business without requiring any of the grandeur that is usually associated with the glamorous music industry and controlled a trust that owned almost 69 of the voting stock in the company (Compaine , Gomery , 2000 , p . 339 .BMG Entertainment is one of the world ‘s big five music companies featuring more than 200 labels in 54 countries of the world . The other four companies are Warner Music Group , EMI Group , Universal Music Group ,and Sony Music Entertainment (Stiernberg , 2002 , p . 22 . BMG Entertainment owns the rights to more than 700 ,000 songs . The company ‘s major recording labels include Artista Records Inc , RCS Records US , BMG Classics , BMG Direct , BMG Music Publishing , BMG Music Products , BMG Music Canada , RCA Label Group Nashville , RCA Music Records , and Zoo Entertainment . In addition , the company also has major holding s in many other smaller recording labels companies such as 50 in Windham Hills Group , 90 in BMG Victor , 50 in Private Music , and 20 in Imago recording . The company ‘s electronic media division is also exhaustive (Gershon , 1997 , p . 170 . Bertlesmann ‘s initial broadcasting investments were concentrate din Germany but…