Running Head : Diversity Name :University :Tutor :Course :Date :DIVERSITY Diversity means differences or variation within a work place or within a population . Everybody in this world is unique in his or her own way which provides the work place with infinite diversity . However ,difference varies in terms of their importance thus having some differences being more important than the others depending on the impact they make on the individual as far as opportunities are concerned in the world . Dimensions of diversity are divided into two groups , primary dimensions includes , gender , age , ethnicity , physical abilities , race and colour while the secondary dimensions includes , income , marital status , work experience , parental status , political affiliations ,geographic location and religious beliefs . The main reason why organizations incorporates diversity is to beat competition and to improve production . Companies do not strive to incorporate diversity programs just because it is the legal , social or the “in ‘ thing to do .The main reason is to increase and to maintain profits in global and national competition . Diversity initiatives impetus should come from business implication awareness which includes satisfying the demand of competitiveness , fulfilling the requirements of role of the company and taking care of the needs of the workers . Many organizations accepts any change related to diversity if only the potential benefits are worthwhile and clear . The main reasons for incorporating diversity is to increase productivity of all the workers in the organization . The Coca-Cola Company deals with the manufacture , marketing and distribution of soft , nonalcoholic beverage concentrates and syrups worldwide . The sparkling beverages that the company manufactures includes soft ready-to-drink beverage with carbonation which are carbonated waters , flavored waters and energy drinks . Coca-Cola (2008 )explains that , The company also manufactures still beverages consists of nonalcoholic beverages which don ‘t contain carbonation and they includes , flavored water and enhanced water , non-carbonated water , teas ,juices and juices drinks , spots drinks and coffee . the Company also offers syrups , fountain syrups and concentrates , such as sweeteners and flavoring ingredients . The company markets it ‘s beverages under the following brand names Coco -Cola , Diet Coke , Fanta and Sprite . The finished beverage products are sold primarily to distributors , beverage concentrates and syrups to bottling and canning operators , fountain retailers and fountain wholesalers . The company was founded in 1886 and the headquarters are in Georgia . The company has a thousands five hundred full time employee . The company defines diversity as valuing difference , respecting the consumer and the markets and respecting individual and their diversity . The company ‘s diversity strategy is centered on the 4cs which are , building a culture that values diverse perspectives , promoting effective communication and mutual understanding , driving consumption and finally fostering commitment . This has worked very well for the company since on 19t-oct-2001 , the company reported a third quarter profit due to the growth in international markets and North American . Coca-Cola also earned 1 .07 billion , or 43 cents a share , compared with 1 .07 billion ,or 43 cents a share , after non-recurring items in the earlier year . The company earned 45…