The Sukhoi Superjet The Sukhoi Superjet 100 is HYPERLINK “http /en .wikipedia .org /wiki /Fly-by-wire ” \o “Fly-by-wire ” fly-by-wire HYPERLINK “http /en .wikipedia .org /wiki /Regional_jet ” \o “Regional jet ” regional jet with 75 up to 95 seats . Since the jet industry faces many competitors , it is an important action to design an effective marketing strategy , which includes a SWOT analysis .Strengths Equipped with two Saturn /SNECMA HYPERLINK “http /en .wikipedia .org /wiki /PowerJet_SaM146 ” \o “PowerJet SaM146 “PowerJet SaM146 HYPERLINK “http /en .wikipedia .org /wiki /Turbofan ” \o “Turbofan ” turbofans 1 has 10-15 lower operation costs than its competitors , which are HYPERLINK “http /en .wikipedia .org /wiki /Embraer_E-Jets ” \o “Embraer E-Jets ” Embraer E-Jets and the HYPERLINK “http /en .wikipedia .org /wiki /Bombardier_CSeries ” \o “Bombardier CSeries ” Bombardier CSeries programs1 . This will enable Sukhoi Superjet 100 to sell at a lower price and hence making it more affordable . As a result higher sales , profits and market share occurs has a wider cabin and thus offers more comfort1 . Not only is it cheaper but also more comfortable , hence establishing a competitive advantage for the Superjet 100 The Superjet 100 airliner family is being developed based on the principle of maximum standardization of frame assemblies and systems1 .This will enable Superjet 100 to perform more economically while keeping expenditures at a rational level The aerodynamics and design of the aircraft of the family are based on proven advanced technology to minimize technical risks at the stage of design , testing and operation1 . A higher security attracts more satisfied customers , which could lead to positive publicity and thus higher demand and value of its shares .Weaknesses Completion of the deal to order 25 Sukhoi Superjet 100 with Dalivia was delayed2 .Dalivia could consider to buy from its competitors , hence this would provide Superjet ‘s 100 competitors with a competitive advantage , sales ,profits and market share .Opportunities HYPERLINK “http /en .wikipedia .org /wiki /Air_France ” \o “Air France “Air France 3 , HYPERLINK “http /en .wikipedia .org /wiki /Lufthansa ” \o “Lufthansa ” Lufthansa 4 , HYPERLINK “http /en .wikipedia .org /wiki /Scandinavian_Airlines ” \o “Scandinavian Airlines ” SAS 5 , HYPERLINK “http /en .wikipedia .org /wiki /Iberia_Airlines ” \o “Iberia Airlines “Iberia 6 , HYPERLINK “http /en .wikipedia .org /wiki /UTair_Aviation ” \o “UTair Aviation ” UTair Aviation , HYPERLINK “http /en .wikipedia .org /wiki /MDLR_Airlines ” \o “MDLR Airlines ” MDLR Airlines and HYPERLINK “http /en .wikipedia .org /wiki /Merpati_Nusantara_Airlines ” \o “Merpati Nusantara Airlines ” Merpati Nusantara Airlines 7 are potential customers HYPERLINK “http /en .wikipedia .org /wiki /Mal C3 A9v ” \o “Malyv ” Malev Hungarian Airlines and HYPERLINK “http /en .wikipedia .org /wiki /Scandinavian_Airlines_System ” \o “Scandinavian Airlines System ” Scandinavian Airlines System are reported to finalize their orders and an Indonesian airline is reported to be the airliner1 Alliance Air of India has also showed interest in the Sukhoi Superjet 1008 HYPERLINK “http /en .wikipedia .org /wiki /Armavia ” \o “Armavia “Armavia signed a multimillion-dollar agreement to buy four Sukhoi Superjet 100 planes for regional flights1 .These orders will offer Superjet 100 to reach more customers , since if passengers feel satisfied hence it could lead to…