3 An Integrated Approach to a Fashion Marketing Communications Campaign :An Analysis 1 . Introduction : French Connection U .K French Connection UK , commonly know as FCUK as a result of its ground breaking advertising campaign in fall 1997 , is amongst the leading apparel retailers for teenagers . French Connection completely redefined the [...]
In category "Marketing"
Tags: campaign, CNN, fashion, Fashion Marketing Communications Campaign, FCUK, French Connection, Integrated Approach, Kotler Armstrong, Kotler Keller, marketing, Mobile Marketing Program, SMS